Recent days of cryptic clues gave way to Taylor Swift officially announcing her new album, The Life of a Showgirl. There was a subsequent temporary site crash at 12:12 a.m. on 12 August, with the title being exposed with the indication that it was to ship before 13 October, albeit with no release date mentioned. Swift announced on the New Heights podcast of her partner, Travis Kelce, opening a briefcase to reveal a blurred vinyl copy.
The singer was the first woman to have a billion-dollar tour in history (Eras Tour), and she stands today as one of the most successful recording artists of all time. Her most recent album, The Tortured Poets Department, made several streaming records. Swift recently re-acquired the rights to the first six albums, but Reputation and her 2006 debut have not been re-recorded.